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Director Profile


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Karen Selway

Karen Selway, Director, BSc (Hons) Economics, University of Bath, UK.

Karen is a full member of the Market Research Society in New Zealand and the UK. She is a highly skilled and experienced market researcher having worked for a number of years with some of the major blue chip market research agencies in London. Karen was recognised there amongst her peers as one of the top leading researchers in the industry. Her experience in London exposed her to the sharp end of market research methodologies and commercial application and she used that substantial background to set up Opinions Market Research, which was established in Christchurch in 1995.

Karen's personal research interest lies in delivering practical insight and innovation to fulfil client needs and to ensure a high level of return on investment is achieved and demonstrated in the client's business success.

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